40 Ellwood Court
Greenville, SC 29607
Monday to Friday 9 AM to 5 PM
Since 2009, Vita has grown into a multi-million-dollar company serving gyms, schools, universities, studios, hotels, government agencies, and consumers like you at home and abroad with ballet barres, dance, and fitness equipment.
SPARE PARTS AND A BRIGHT IDEA
As Larry closed up shop for the day, he noticed his workbench littered with spare parts. His powder coating shop located in Greenville, SC, coated every kind of metal part a customer needed. As he glanced around the shop, one particular part caught his eye. The shape reminded him of something he had seen on eBay when he stumbled across a listing for a ballet barre. We’re not sure why that stuck out to him that day, but an idea began to take shape in his mind.
After making his first ballet barre, Larry listed it on eBay. To his surprise (and delight), within an hour, he heard the familiar new email chime, and he had his first customer. Over the next few days, he made five more, which sold in a matter of hours, then ten more, which also sold quickly. A new ballet barre company, Vita Vibe, was born.
No one expected this new company to be successful out of the gate, and they set an aggressive (at the time) goal to sell eight metal barres a day. But month over month, year over year, they beat their numbers—customers were loving their Vita barres and were telling their friends.
Then customers started requesting wood barres, something the company had resisted for years due to the extreme amount of wood dust floating around the facility. Vita decided to add high-quality woods to their material repertoire, and sales began to take off.
Resisting the urge to offshore manufacturing, the leadership determined that Vita’s products would be made in the U.S.A. out of the highest quality woods and materials so that customers could depend on their Vita product to perform with them every day for a lifetime.
What was considered by most businesses to be one of the worst years in recent history, with Vita’s ingenuity, became an opportunity. Creativity and innovation had saved the day, and toward the end of 2020, Larry passed the reigns to David Chapman to take Vita to the next level.
Since 2009, Vita has grown into a multi-million-dollar company serving gyms, schools, universities, studios, hotels, government agencies, and consumers like you at home and abroad with ballet barres, dance, and fitness equipment. As we look to the future, Vita aspires to be the preferred provider of dance, fitness, and mobility products, made accessible for all so that we enrich our customers’ lives while serving them with unprecedented care.
Vita is a company centered around helping you be active and upwardly mobile. From ballet bars to fitness equipment, Vita empowers its customers to reach their fullest potential.
We would love to have you join the Vita family. Let us know if we can do anything to make your shopping experience better!